I have a couple of questions for you:
Why do people watch movies like "Pearl Harbor"?
How is it that a Childrens' book such as the Harry Potter series have such widespread appeal?
And finally, how does a self professed music connoisseur, such as myself become enamored with such an asinine song like "My Humps" by the Black Eyed Peas?
A recent study by Columbia University researchers may have discovered the tip of the answers iceberg by looking at the listening habits of 14,341 participants drawn from a teen-interest Web site. The conclusions of the study show that we make our music purchases based partly on our perceived preferences of others.
I don't want to hear anything about the diversity (or lack there of) of the sample groups. Most likely they were impressionable youngsters who just wanted to fit in. Well I think we all can guess what marketers consider their most important demographic.
In an increasingly complex world (with more choices than you can shake a stick at) we might be relying too heavily on the influence of others in our choices. I have another question: What else is new? Advertising is a business predicated on this very same social condition, and it seems to be working out just fine for them.
Good news for marketers. Bad news for the possible emergence of anything of substance in the face of huge budgets. At least I know my mind hasn't been invaded. Now excuse me. I have to go listen to "My Hump", on my Apple I-pod, while reading the newest edition of Harry Potter. "Pearl Harbor", however, is where I draw the line.
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