Madden Odds

This comes from Darren Rovell's Sports Business Blog on ESPN.com. Seriously, it's not as boring as it sounds. I promise. Maybe I should have hedged my bets by putting some money down on something like this:

Madden Odds

The people at Pinnacle Sports apparently know what they are talking about. On the second play of Seattle's second drive, ABC announcer John Madden said this: "Kimo Von Oelhoffen has a heck of a club." Why did the people at the sports gambling outfit care? Because they predicted that, out of a list of Maddenisms, he would use that one first. Here were the odds on a proposition bet Pinnacle put out before the game that asked fans to wager on what Madden would say first after kickoff: "Heck of a" (6/5), "Big time," (7/2), "Horsecollar" (7/1), "Boom!" (7/1), "Manhandled" (9/1), "Wham!" (15/1). PinnacleSports.com reported that about 150 people won $6 for every $5 they bet by predicting that "Heck of a" would come first. John Madden did not place a bet himself.